1DMP is a brain of all marketing activities


1DMP (Data Management Platform class solution) helps marketers and agencies to increase efficiency and profitability of advertising and marketing communication by applying Artificial Intelligence to all possible user’s data providing of 100% audience privacy and business-sensitive data safety.


Improved personalization & relevancy

A full automation of segmentation in terms of users, products, time, channel, price, content, customer journey and consumer behavior.
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Multi-channel communications synchronicity

Synchronise messaging and marketing activities across all channels and devices according to unified communication strategy.
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Boost advertising performance & efficiency

1st party data based retargeting and Look-alike. Highly targeted digital advertising based on your audience data.
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Audience insights & single customer view

A deep understanding of your audience based on 1st, 2nd and 3rd party data. 360 degree audience intelligence and single customer view.
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Strengthen your analytics capabilities

A clear picture of channels effectiveness and ROI. Customer сhurn prediction and Live-Time-Value (LTV) forecasting.
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AI-based full-automated marketing

Use deep machine learning technologies for defining customer interests, relevant products, time and channel for communication in full automated real-time mode.
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Your data is secure with on-premise integration

Direct and fast integration to CRM systems by the help of 1DMP that is deployed to your own hardware.
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DMP that is compliant with regulations

Full compliance with user data security regulations.
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Boost Your Investment Return

up to
% for CTR

based on smart micro-segments retargeting with Look-alike extension of each segment

up to
% for Conversion

based on intent predication and product recommendation

up to
% for Open rate

based on communication frequency control and product recommendation

The performance indicators are based on results of existing projects

Get access to try
the service right now

1DMP Features


Data ownership

1st, 2nd, 3rd-party, online&offline, mobile&desktop, CRM. User’s ID matching and online data collecting by 1DMP Tag manager. Behavioral, geographic and profile data – from every digital touch point in one platform.

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Data processing

Real-time data unification, audience profile and segments building, applying Machine Learning and predictive analytics for campaigns optimization and channel orchestration.

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Data onboarding & monetization

Connectivity with all key marketing and advertising platforms (Google Double Click, MyTarget, AppNexus, Weborama, Hybrid and 10+ DSPs) to make data benifit in secure and safety way.

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3D Profiling & Customer Journey

Forming a single user profile and single Customer Journey across all channels and devices to gain a detailed understanding of each user. Building a «typical» profile of consumers allows you to learn more about who your customers and target are.

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Segmentation and Look-a-Like modeling

Audience segmentation by events, profiles, steps of Customer Journey in order to create predictive models and Look-a-like models. Centralized segments management across all channels and marketing platforms.

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Campaign response data and reporting

After-campaign data consolidation of all advertising channels and devices on a single interface. Obtaining campaigns data including impressions, clicks, conversions, targeted actions, responses and purchases.

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AdTech & Data ecosystem access




Single access point to different providers of external unique 3rd party data via 1DMC Data Exchange – the largest independent data operator-platform on Eastern Europe segments of the Internet users.

20+  Data providers
2500+  Profile’s attributes
85M  Daily audience
10+  Advertising platforms & DSPs

Google BDM, MyTarget, Weborama, Yandex, Auditorius, Hybrid, AdSpend, Exebid, AdRiver, GetIntent, MediaSniper, RTBID, Vengo, PMI, AdVark, AppNexus.

Private DMP data safety

Micro-services architecture, well-documented APIs and single-tenant deployment

Highly Customizable

or Out-of-the box solution with complete functionality

100% data security and audience safety

ON PREMISE

or Dedicated cloud / SAAS deployment

General Data Protection Regulation compliance

GDPR

and conformity with other data privacy local legislation

Key benefits


Data Safety &
On-Premise Deployment

We deliver the only solution on the market that can be deployed on the customer's infrastructure, providing the ability to integrate with any of proprietary data and "connect" the client’s analytics with the digital ecosystem and work with detailed "raw" data. We ensure full privacy of your user data and any business-sensitive data. On premise/dedicated cloud deployment or SaaS format are provided.

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Regulatory compliance (GDPR)

1DMP is compliant with EU General Data Protection Regulation (GDPR) and other local legislation terms and government requirements. This allows us to work with companies with large volumes of sensitive data (e.g. telco, banks, payment networks). We have extensive expertise in protecting data, data privacy principles and complying with complex regulations. Run your DMP anywhere, keep all data on your premise and be is compliant with any regulations.

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Artificial Intelligence and Machine Learning technologies

1DMP uses deep learning technologies for building of predictive models of data processing for effective retail customer relations management, churn management, cross-sales, micro-segmentation and client profile 360° creation.

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Customization

With its micro-services architecture, well-documented APIs and single-tenant deployment, the 1DMP is one of the most flexible DMP in the market today. You can customize 1DMP as you would like to fit your company specific needs. Involve your own Data Science team and run your own Machine Learning models and algorithms for any analytical issues.

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About us



1DMP is in-house development of the company CleverDATA (CleverLEAF). The company is an expert in the field of technologies of processing and analysis of large amounts of information. CleverDATA specializes on the building of failsafe and scalable platforms for managing and processing large amounts of data in real time and creating highly loaded systems for the purpose of finance, retail, e-commerce, telecom and AdTech industries. The CleverDATA company also develops the competence in the field of Data Mining including predictive analytics and deep machine learning.



Our cases


European Financial
Holding:

New customers
acquisition
+15 %
for Conversion Rate
(personalization)

Leading World
Bank:

Optimization of marketing communication strategy
+26 %
for Response Rate
with the same budget

International Airline
Company:

Customer experience
management
+27 %
for CTR
(micro-segmentation)